The Hook
Tumne bhi dekha hai na.
Perfect grammar. Perfect flow. Perfect boredom.
Screen par words chal rahe hain jaise factory belt par biscuits. Ek jaise. Be-jaan. Thande.
Aur phir koi bolta hai, “Bas thoda human touch add kar do.”
Frankly, this is nonsense.
Human touch koi filter nahi hota jo last minute chipka do.
Now, here’s the kicker…
AI content fake tab nahi lagta jab machine likhti hai.
Fake tab lagta hai jab writer darr ke likhta hai.

The Body
Sabse pehle ek kadvi baat.
Log AI se problem nahi rakhte.
Log be-jaan likhne se problem rakhte hain.
AI bas mirror hai.
Tum jaise sochoge, waise hi shabd niklenge.
But wait.
Tum AI ko bolte ho, “Write an informative article.”
Aur phir rote ho ki output school textbook jaisa kyun lag raha hai.
Bhai, tumne hi toh bola tha.
Human sound karne ka matlab grammar todna nahi hota.
Human sound karne ka matlab hota hai risk lena.
Aur risk ka matlab hota hai opinion.
Strong opinion.
Yeh woh jagah hai jahan 90 percent log peeche hat jaate hain.
Rule One: Safe Mat Bano
Safe content sabse bada jhoot hai internet ka.
Kisi ko yaad nahi rehta.
Socho, tum kisi chai ki tapri par khade ho.
Kya tum bolte ho, “Studies suggest that tea consumption may improve mood”?
Nahi.
Tum bolte ho, “Bhai, ek kadak chai mood bana deti hai.”
Bas wahi tone chahiye.
AI se likhwa rahe ho?
Usko bolo bol-chaal mein likhe.
Street language mein.
Human heat ke saath.
Safe Content Hi Aapke Google Rankings Ko Maar Raha Hai
Rule Two: Imperfection Is Gold
Yeh secret koi nahi bolta.
Perfect sentences suspicious hote hain.
Real log thode messy hote hain.
Kabhi kabhi sentence lamba ho jaata hai, saans lene ka mann karta hai, phir achanak ek chhota sa punchline aata hai.
Jaise yeh.
Boom.
AI ko clean mat rakho.
Usko thoda ganda hone do.
Ek line zyada emotional ho jaye.
Ek jagah thoda gussa aa jaye.
Ek jagah sarcasm tapak jaye.
That mess is the magic.
Rule Three: Experience Becho, Gyaan Nahi
Most AI content fail hota hai kyunki woh lecture deta hai.
Teacher banna band karo.
Insaan story sunna chahta hai.
Experience sunna chahta hai.
Bolna yeh mat ki “human tone improves engagement.”
Bol yeh, “Jab maine yeh line likhi, mujhe khud thoda ajeeb laga, par logon ne reply kiya.”
Difference samajh rahe ho?
Data yaad nahi rehta.
Feeling yaad rehti hai.
Rule Four: AI Ko Galat Cheez Karne Do
Yeh ulta lag raha hai.
Par suno.
AI tab tak boring rahega jab tak tum usse sirf “sahi” cheez karne ko bologe.
Usko bolo:
- Thoda rude ho
- Thoda blunt ho
- Thoda risky ho
Phir output ko trim karo.
Polish nahi. Trim.
Jaise wood ka piece.
Shape nikalo, shine nahi.
The Counter-Intuitive Insight
Sab bolte hain, “AI ko human banana hai.”
Galat direction.
Truth yeh hai:
Tumhe apni writing ko zyada human banana hai.
AI sirf amplifier hai.
Tum soft ho, output soft.
Tum bold ho, output bold.
Log AI detection tools se darr rahe hain.
Par Google ko darr nahi lagta AI se.
Google ko darr lagta hai boring se.
Aur boring ka source machine nahi hota.
Writer hota hai.
The bottom line?
Insaan jaise likhne ke liye insaan jaise socho.
Machine apna kaam khud kar legi.
FAQ
Bilkul nahi. Galat tab hota hai jab tum bina soche paste kar dete ho. AI helper hai, replacement nahi.
Haan, agar audience Indian hai. Log jaise bolte hain, waise hi search bhi karte hain.
Jab tak tum bol sako, “Haan, yeh main bol raha hoon.” Usse pehle nahi. Jab tak woh tumhari awaaz jaisa na lage.


