Tum screen ke saamne baithe ho.
Cursor blink kar raha hai.
Dimag mein ek hi sawal ghoom raha hai: “Isse Google khush hoga ya nahi?”
Bas.
Yahin par sab bigad jata hai.
Sach bolo. Tum likhte waqt reader ko nahi, robot ko imagine kar rahe ho.
Keyword density, headings, formula, tools, scorecards.
Aur phir hairaan hote ho jab koi padhta nahi.
Frankly, this is nonsense.
Google koi maa-baap nahi jo tumhare homework ka stamp lagaye.
Google ek dalal hai.
Woh wahi bechta hai jo log kharidna chahte hain.
Aur log…
Log zinda cheez padhna chahte hain.
Ab suno.
Tumne shayad woh article dekha hoga jo perfect lagta hai, clean, neat, sab rules follow karta hua.
Par ek problem hoti hai.
Woh mehsoos nahi hota.
Woh thanda hota hai.
Hospital ke corridor jaisa.
Safed. Silent. Boring.
Reader do line padhta hai, phir back button ki awaaz.
Click.
Gone.
Now, here’s the kicker…
Google ye sab dekhta hai.
Time on page.
Scroll.
Bounce.
Tum soch rahe the tum Google ko impress kar rahe ho.
Par Google dekh raha tha tumne insaan ko bore kar diya.
Ek kadwa sach sunna hai?
SEO rules kabhi bhi likhne ke liye nahi bane the.
Woh sirf measurement ke liye bane the.
Lekin creators ne unhe bhagwan bana diya.
Har sentence seedha, safe, polite, dead.
Koi gussa nahi.
Koi passion nahi.
Koi personal scar nahi.
Bas ek average awaaz, jo hazaar aur pages jaisi lagti hai.
Aur phir tum bolte ho, “Competition bahut hai.”
Nahi.
Competition nahi.
Cowardice hai.
But wait.
Jab koi article sach bolta hai, thoda zyada bolta hai, thoda risky lagta hai, tab kya hota hai?
Reader rukta hai.
Uska dimaag bolta hai, “Yeh banda meri baat kar raha hai.”
Woh scroll karta hai.
Woh poora padhta hai.
Kabhi kabhi share bhi karta hai.
Yeh signals Google ko milte hain.
Bina tumhare force kiye.
Main roz likhta hoon, phir bhi koi padhta nahi. Galti kaha hai?
Sab log bolte hain, “User intent samjho.”
Par koi yeh nahi bolta ki user thaka hua hota hai.
Usne aaj already 50 fake articles dekhe hote hain.
Woh ek awaaz dhoondh raha hota hai jo usse jhooth nahi lagti.
Tum ya toh usse ek aur textbook de sakte ho.
Ya phir ek thappad.
Guess what wins.
Counter-Intuitive Insight: Google Rules Todne Walon Ko Zyada Pasand Karta Hai
Haan.
Rules todne walon ko.
Jo headline thoda teekha hota hai.
Jo opinion clear rakhta hai.
Jo sabko please karne ki koshish nahi karta.
Common advice kehti hai, “Neutral raho.”
Yeh advice likhne walon ko zinda nahi rakhti.
Neutral content safe hota hai.
Safe content invisible hota hai.
Google invisible cheez ko rank nahi karta.
Log bhi nahi.
Tum agar har paragraph likhte waqt soch rahe ho, “Yeh SEO-friendly hai kya?”
Toh tum already haar chuke ho.
Pehle yeh poochho:
“Kya koi insaan yeh padh ke bolega, ‘Haan yaar, bilkul sahi bola’?”
Baaki sab baad mein aata hai.
Automatically.
FAQ
Keywords likho, par unke liye likho mat. Pehle baat bolo, phir unhe fit hone do.
Jab emotion fake na ho. Real pain aur real clarity hamesha kaam karti hai.
Google unko punish karta hai jo jhooth bolte hain, insaan ko jo samajhte hain unko nahi.
Itni si baat hai.
Traffic shor hai.
Loyalty awaaz hai.
Aur Google…
Woh awaaz sunta hai.
